Here at 3G’s #Digital #Consulting we like to keep informed as to the many facets that can affect #business, #society, #culture and the way we #interact and #transact with one another.
In turn we like to share some of what we learn or reflect on. So today’s pick:
Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website— anything from buying a product, requesting a quote, or downloading a whitepaper.
16 key elements that a lead-generating B2B website can implement to improve conversion rates and increase sales.
For example, users need only 14 words to understand the gist of what you are saying, according to the infographic, so keep your copy concise.
Also, B2B buyers consume 3-5 pieces of content before engaging a sales representative, so be sure your site makes the content visitors want easily available.
To see all 16 ways to optimize your B2B website for conversions, check out the infographic:
- 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]
Until next time.