3G’s has experience in understanding social media as stand-alone initiatives as well as an integral part of a larger electronic communication interaction strategy, integration and implementation.
But what is social media and user-generate content?
Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media is ubiquitously accessible, and enabled by scalable communication techniques.
User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream during 2005, having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, expository discussions, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to organisational entities and the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis. In addition to these technologies, user-generated content may also employ a combination of technological platforms and protocols to further reduce the barriers to collaboration, skill-building and discovery.
Sometimes UGC can constitute only a portion of a website. For example on Amazon.com the majority of content is prepared by administrators, but numerous user reviews of the products being sold are submitted by regular users of the site.
Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site’s general theme.
Social Media, creating a corporate asset.
Definitions adapted, original unedited courtesy of Wikipedia