Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 6 – Get the Plumbing Right: Foundations of Conversion Optimization Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting… Continue reading Online Marketing – Strategic & Tactical Advice – Part 6
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 5 – Get ‘Em to Your Site: Foundations of Traffic Acquisition You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. There… Continue reading Online Marketing – Strategic & Tactical Advice – Part 5
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 4 – Develop Your Brand’s Story When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can… Continue reading Online Marketing – Strategic & Tactical Advice – Part 4
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 3 – Build Your Marketing Framework Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. How to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the… Continue reading Online Marketing – Strategic & Tactical Advice – Part 3
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 2 – Be Laser Focused on Your Customers Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want,… Continue reading Online Marketing – Strategic & Tactical Advice – Part 2
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 1 – Introduction Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. This series of posts aims to empower you… Continue reading Online Marketing – Strategic & Tactical Advice – Part 1
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Disambiguation Online marketing is also known as Internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and Internet advertising are one technique involved with online marketing, but are not synonymous with online marketing. Sourced and adapted from : Optipedia Need assistance with your marketing?… Continue reading Online Marketing – Part 6 – Disambiguation
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain How to Get Started The first step to getting started with online marketing is to evaluate your goals and make sure they are measurable. Are you hoping to sign up 100 new customers? Generate 1,000 leads to fuel your B2B sales process? Build an email subscriber base of… Continue reading Online Marketing – Part 5 – How to Get Started
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Examples Of Online Marketing Some examples of online marketing campaigns include: – Canon advertises for search keywords related to “photography” on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience. – Whole Foods collects email addresses on their website to advertise new products,… Continue reading Online Marketing – Part 4 – Examples
Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing Tools There are a number of tools that can be used to build and maintain a robust online marketing program: – BrandInteGr8 – Email Marketing – Social Media Marketing – Search Engine Optimization (SEO) – Display Advertising – Search Engine Marketing (SEM) – Events & Webinars… Continue reading Online Marketing – Part 3 – Online Marketing Tools
