Branding – Part 7 – Online Branding: A Digital-Centric Approach

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 7 – Online branding: a digital-centric approach to developing brands Updating approaches to branding for the digital world Brand is No.1 I want to start with a bold statement. The Brand is the single most important element to a business or organisation. If… Continue reading Branding – Part 7 – Online Branding: A Digital-Centric Approach

Branding – Part 6 – Advantages

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 6 – Advantages Strengthen the customer relationship The Internet is a powerful branding tool for many businesses as it offers numerous ways to promote a business. Interactivity as one of the natures of the Internet helps companies communicate the brand messages instantly and… Continue reading Branding – Part 6 – Advantages

Branding – Part 5 – Online Branding Techniques

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 5 – Online branding techniques Some professionals believe that the goal of online branding is to have consumers continually recognise a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other… Continue reading Branding – Part 5 – Online Branding Techniques

Branding – Part 4 – Internet Branding

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 4 – Internet branding Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Branding in the digital age is increasingly important with the… Continue reading Branding – Part 4 – Internet Branding

Branding – Part 3 – Steps to Building a Successful Brand

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 3 – 4 Steps to Building a Successful Brand Over 90% of small-business owners believe that having a unique brand that differentiates themselves from the competition is very important.1 Over half of them also report branding as being critical to attracting new business.2… Continue reading Branding – Part 3 – Steps to Building a Successful Brand

Branding – Part 1 – Definition

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 1 – Definition noun: branding 1. the action of marking with a branding iron. “regulations concerning the branding, movement, and sale of cattle” 2. the promotion of a particular product or company by means of advertising and distinctive design. “the process of branding… Continue reading Branding – Part 1 – Definition

Branding – Part 2 – Why Is It Important For Your Business

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain. What is Branding – Part 2 – Why Is It Important For Your Business? There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional… Continue reading Branding – Part 2 – Why Is It Important For Your Business

#3GsDigital – Daily Druthers

Here at 3G’s #Digital #Consulting we like to keep informed as to the many facets that can affect #business, #society, #culture and the way we #interact and #transact with one another. In turn we like to share some of what we learn or reflect on. So today’s picks are: 11 Storytelling #Formulas to Supercharge Your… Continue reading #3GsDigital – Daily Druthers

#3GsDigital – Daily Druthers

Here at 3G’s #Digital #Consulting we like to keep informed as to the many facets that can affect #business, #society, #culture and the way we #interact and #transact with one another. In turn we like to share some of what we learn or reflect on. So today’s picks are: #Marketing #ROI: How to Get Actionable… Continue reading #3GsDigital – Daily Druthers

Google Mobile Update Benefits 3G’s Clients’ Web Sites

Over the last couple of days Google has been rolling out its update which rewards sites that have a mobile site counterpart, or that are responsive (site adapts to the device accessing the web site). This is great news, as all the client websites that 3G’s has built over the last two (2) years odd… Continue reading Google Mobile Update Benefits 3G’s Clients’ Web Sites

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