Case Study – Branding: Designing Direction and Healing, The Strategic Concept Behind the DivorceCompass Identity

When DivorceCompass approached us, their vision was clear:Create a brand identity that gently guides people through the emotional, practical, and psychological maze of separation and divorce — without judgement, without pressure, and without blame. Their clients come to them feeling overwhelmed, heartbroken, confused or simply unsure of what comes next. The brand identity needed to hold all… Continue reading Case Study – Branding: Designing Direction and Healing, The Strategic Concept Behind the DivorceCompass Identity

AI & Search – Part 5 – Local accuracy is a competitive advantage

Continuing with the current series Welcome to Part 5 in this AI & Search series – Local accuracy is a competitive advantage Key insight AI tools shine for fast answers, but stumble when people want precise local details. Research substantiates this claim. Of the popular AI platforms, 68% of consumers have used ChatGPT to research local products… Continue reading AI & Search – Part 5 – Local accuracy is a competitive advantage

AI & Search – Part 4 – Trust in AI is growing, but accuracy lags

Continuing with the current series Welcome to Part 4 in this AI & Search series – Trust in AI is growing — but accuracy lags Key insight People are increasingly curious about AI. But curiosity doesn’t always mean confidence. Our research shows that frustrations with AI remain, even as customers turn to it more often. Top issues… Continue reading AI & Search – Part 4 – Trust in AI is growing, but accuracy lags

AI & Search – Part 3 – Search is fragmented

Continuing with the current series Welcome to Part 3 in this AI & Search series – No single platform owns the customer journey anymore Across all six search archetypes, there’s still a main theme: no single platform owns the customer journey anymore. Searchers tend to go back and forth between AI tools, Google, TikTok, and review sites,… Continue reading AI & Search – Part 3 – Search is fragmented

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