How Traditional & Digital Marketing Agency Skills Help Business Profit Part 4 – Digital Marketing Strategy

Considering employing a digital marketing agency, or possibly want to make yourself aware of what is involved? Based on experience gained since the mid 1990’s, this series will shed some light to aid your decision (be it outsource vs. in-house, remain with your current supplier, or highlight considerations as to why you may want to… Continue reading How Traditional & Digital Marketing Agency Skills Help Business Profit Part 4 – Digital Marketing Strategy

How Traditional & Digital Marketing Agency Skills Help Business Profit Part 3 – Digital Audit

Considering employing a digital marketing agency, or possibly want to make yourself aware of what is involved? Based on experience gained since the mid 1990’s, this series will shed some light to aid your decision (be it outsource vs. in-house, remain with your current supplier, or highlight considerations as to why you may want to… Continue reading How Traditional & Digital Marketing Agency Skills Help Business Profit Part 3 – Digital Audit

How Traditional & Digital Marketing Agency Skills Help Business Profit Part 2 – Components Blue Print

Considering employing a digital marketing agency, or possibly want to make yourself aware of what is involved? Based on experience gained since the mid 1990’s, this series will shed some light to aid your decision (be it outsource vs. in-house, remain with your current supplier, or highlight considerations as to why you may want to… Continue reading How Traditional & Digital Marketing Agency Skills Help Business Profit Part 2 – Components Blue Print

How Traditional & Digital Marketing Agency Skills Help Business Profit Part 1 – Introduction

Considering employing a digital marketing agency, or possibly want to make yourself aware of what is involved? Based on experience gained since the mid 1990’s, this series will shed some light to aid your decision (be it outsource vs. in-house, remain with your current supplier, or highlight considerations as to why you may want to… Continue reading How Traditional & Digital Marketing Agency Skills Help Business Profit Part 1 – Introduction

Professional Value Needs To Be Seen In A Professional Light

Professional value needs to be seen in a professional light. Otherwise the professional value is not differentiated for what it is. Recognise the value of what you bring to your clients, and then position and conduct yourself accordingly. The post that sparked this: A violinist played for 45 minutes in the Washington D.C. subway.  Of… Continue reading Professional Value Needs To Be Seen In A Professional Light