Views – Page 8

Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 3

Welcome back to the 3G’s & MHO Checklist Series. This is Part 3 in our series looking at logos and more specifically company logos, brand logos and product logos, for use wherever a logo will add value, including but not limited to your Facebook logo, Instagram logo, Twitter logo, LinkedIn logo, website logo, anywhere the business logo can be used to represent your business / organization, ensure recognition, facilitate recollection,… Continue reading Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 3

Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 2

Welcome back to the 3G’s & MHO Checklist Series. This is Part 2 in our series looking at logos and more specifically company logos, brand logos and product logos, for use wherever a logo will add value, including but not limited to your Facebook logo, Instagram logo, Twitter logo, LinkedIn logo, website logo, anywhere the business logo can be used to represent your business / organization, ensure recognition, facilitate recollection,… Continue reading Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 2

Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 1

Welcome to the 3G’s & MHO Checklist Series. This is just our idea, and one of many perspectives no doubt, as a result of formal studies of this topic, and work experience since the mid 1990’s, having worked for/with blue chip listed companies on the JSE, as well as on numerous large and small companies… Continue reading Checklist : Logo, Logo Design, DIY or Hire a Professional / Agency – Part 1

Why DigiCards Are Worth The Consideration – Part 4 – It Can Make A Digital Presence More Affordable

Right, so we are back with the fourth post on DigiCards. Missed the previous posts? No problem. Access them here: https://buff.ly/3ba0Buq Affordable Digital Presence Upfront I want state that at 3G’s we use our DigiCard in conjunction with our website and social media presences. The DigiCard provides the mobile contact points that have been mentioned previously,… Continue reading Why DigiCards Are Worth The Consideration – Part 4 – It Can Make A Digital Presence More Affordable

Why DigiCards Are Worth The Consideration – Part 3 – It is Brand Compliant

Right, so we are back with the third post on DigiCards. Missed the previous posts? No problem. Access them here: https://buff.ly/3ba0Buq Brand Compliance. This is such a diverse topic, but we will endeavour to cover at least some of the pertinent points. Kicking off, some brand quotes to help put things in perspective: •A brand… Continue reading Why DigiCards Are Worth The Consideration – Part 3 – It is Brand Compliant

Why DigiCards Are Worth The Consideration – Part 2 – You Should Have One

Right, so we are back with the second post on DigiCards. Missed the Part 1 post? No problem. Access it here In the Part 1 post one of the first points raised (in fact the first point) was : DigiCard. You should have one!……..Really? So let’s unpack why you should have one. “If you have a great… Continue reading Why DigiCards Are Worth The Consideration – Part 2 – You Should Have One

Why DigiCards Are Worth The Consideration – Part 1 – What Is It

DigiCard. You should have one!……..Really? It dovetails so well with existing branded collateral!……….How? It can make a digital presence more affordable!…….Okay? How? It is so cost effective!………Nice! I might want two in that case. But how? It is an auto-updating brochure in your client and potential client’s pocket!…..Really? Okay? How? Spotlight certain offerings for a… Continue reading Why DigiCards Are Worth The Consideration – Part 1 – What Is It

Online Marketing – Creating Unicorns – Part 5

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 5 – Strategy 3 Forget everything you know about conversion rate optimization Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale – too often, we get super excited about early leads, but they tend to… Continue reading Online Marketing – Creating Unicorns – Part 5

Online Marketing – Creating Unicorns – Part 3

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 3 – Strategy 1 Aim for super-high organic click-through rates Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, you’ve got to raise your click-through rates and other engagement factors. Here’s… Continue reading Online Marketing – Creating Unicorns – Part 3

Online Marketing – Creating Unicorns – Part 4

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 4 – Strategy 2 Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google… Continue reading Online Marketing – Creating Unicorns – Part 4

Category: Views