Branding, Marketing, Sales, Connect, Communicate, Convert, Retain

Marketing – Part 1 – Definition

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes branding, advertising, selling, and delivering products to consumers or other businesses.

Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.

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