Branding, Marketing, Sales, Connect, Communicate, Convert, Retain

Online Marketing – Creating Unicorns – Part 3 – Strategy 1

Aim for super-high organic click-through rates

Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, you’ve got to raise your click-through rates and other engagement factors. Here’s our process:

Find content with average or below-expected CTR for its rank
Ditch boring titles and test emotional, relatable headlines that promise value
Improve intent match to reduce bounce rate and pogo-sticking
Bonus: Data indicates raising CTR can move up your rank!
Seo experiments

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