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Online Marketing – Strategic & Tactical Advice – Part 1 – Introduction
Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative.
This series of posts aims to empower you with the mental building blocks to stay ahead in an aggressive industry. There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice.
This series closes that gap. Who is this guide for? First-time marketers, experienced entrepreneurs and small business owners.
Most of all, we want you to walk away from this series of posts feeling confident about your marketing strategy. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this series from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Sourced and adapted from : QuickSprout
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