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Online Marketing – Strategic & Tactical Advice – Part 12 – Get the Word Out with PR

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. Ignore the noise and focus on substantive, measurable results.

Sourced and adapted from : QuickSprout

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