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Online Marketing – Strategic & Tactical Advice – Part 6 – Get the Plumbing Right: Foundations of Conversion Optimization
Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers.
Sourced and adapted from : QuickSprout
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