The biggest surprise? How little effort it took. A common assumption about AI-powered website assistants is that implementation is expensive, complicated and resource intensive. After all, surely an AI assistant requires months of preparation, endless programming and a large technical team? Not necessarily. At 3G’s and MHO, we recently introduced Gus, our AI-powered Marketing Guide,… Continue reading Meet Gus: Our AI Marketing Guide Is Now Live
The way people find information is changing For more than two decades, websites have largely worked the same way. Visitors arrive on a website and are expected to: The responsibility has always been on the visitor to find what they need. But Artificial Intelligence is rapidly changing that behaviour. Increasingly, people no longer want to… Continue reading Search Is Giving Way to Conversation: Why We’re Putting AI to Work on Our Own Website
Veld Pantry Collective activates its first local retail partners — with many more to come There’s a moment when a product moves from idea to impact — when it becomes part of everyday life in real communities. For Veld Pantry Collective, that moment has arrived. We’re proud to announce the official store activation of the Food Sock… Continue reading 3G’s & MHO Veld Pantry Collective Activation
3G’s and MHO are proud to announce that after assisting Veld Pantry Collective in this space for a couple of weeks now, it is now official that we have been commissioned by Veld Pantry Collective to develop their marketing and branding strategy and spearhead marketing initiatives. To Veld Pantry Collective, thank you for affording us… Continue reading 3G’s & MHO Spearhead Veld Pantry Collective Marketing
3G’s and MHO are proud to announce that after a successful initial engagement in 2024 culminating in winning Best of Joburg – Padel Venue, we have now been commissioned by Indoor Padel Revolution (IPR) to reunite with them to further develop marketing and branding strategy and spearhead marketing initiatives. To IPR, thank you for affording… Continue reading Indoor Padel Revolution, 3G’s & MHO Reunite
Following on from the recent work on name generation, brand development, positioning, and identity creation as per our post , Veld Pantry Collective is proud to reveal its logo. We’re sharing an abbreviated reveal — because the full story of the brand is something we’ll continue to unfold through our journey. This logo reflects the heart of what Veld Pantry… Continue reading 3G’s & MHO Creates Veld Pantry Collective Logo
3G’s and MHO are proud to announce that we were commissioned by Veld Pantry Collective to undertake full brand research, strategy and name origination. This consulting initiative encompassed brand research, brand strategy, name generation, logo origination, and various collateral items such as email signature, electronic letterhead and social media styling guides to name a few.… Continue reading 3G’s & MHO Completes Veld Pantry Collective Brand Research, Strategy & Name Origination
Continuing with the current series Welcome to Part 6 in this branding series – Conclusion & Why 3G’s Is Your Partner Of Choice To correctly brand, position and market your business in 2026 and beyond, you need more than marketing tactics. You need: If you want to transform your business from “just another company” into a recognized, trusted… Continue reading Brand, Position, Market & Sell with Purpose in 2026 Onwards — Part 6
Continuing with the current series Welcome to Part 5 in this branding series – Measuring Success: KPIs, ROI & Growth You need to track what matters. Some useful KPIs include: At 3G’s, we don’t just build your brand engine — we measure results, share transparent dashboards, report ROI, and continuously refine the strategy. For insights on the balance… Continue reading Brand, Position, Market & Sell with Purpose in 2026 Onwards — Part 5
Continuing with the current series Welcome to Part 4 in this branding series – Go-to-Market Execution & Customer Journey Integration Strategy and content are only as good as their execution. To convert brand authority into revenue, you must integrate with your go-to-market (GTM) design. 4.1 Buyer Journey & Funnel Mapping 4.2 Sales Enablement & Collateral 4.3 Feedback Loops… Continue reading Brand, Position, Market & Sell with Purpose in 2026 — Part 4
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