Following on from the previous post on DivorceCompass brand research, strategy and name origination, 3G’s and MHO are proud to reveal the DivorceCompass logo. We are providing an abbreviated reveal – we need to leave something for DivorceCompass to use in their marketing. This logo reflects the heart of DivorceCompass’ mission. To DivorceCompass, thank you… Continue reading 3G’s & MHO Creates DivorceCompass Logo
3G’s and MHO are proud to announce that we were commissioned by DivorceCompass to undertake full brand research, strategy and name origination. This consulting initiative encompassed brand research, brand strategy, name generation, logo origination, derivative logo, and various collateral items such as business card, DigiCards, email signature, electronic letterhead, social media and website styling guides… Continue reading 3G’s & MHO Completes DivorceCompass Brand Research, Strategy & Name Origination
When it comes to social media marketing in South Africa, most brands focus on Facebook, Instagram, or LinkedIn. But there’s an untapped growth opportunity many businesses overlook: Reddit. Reddit is not your typical social network. It’s built around interest-driven communities (“subreddits”) where people come together to ask questions, share stories, and exchange advice. For brands, this means high-intent conversationswith audiences… Continue reading Why Reddit Is South Africa’s Untapped Growth Channel — And Why 3G’s Branding Consulting Digital Leads the Way
Continuing with the current series Welcome to Part 5 in this AI & Search series – Local accuracy is a competitive advantage Key insight AI tools shine for fast answers, but stumble when people want precise local details. Research substantiates this claim. Of the popular AI platforms, 68% of consumers have used ChatGPT to research local products… Continue reading AI & Search – Part 5 – Local accuracy is a competitive advantage
Continuing with the current series Welcome to Part 4 in this AI & Search series – Trust in AI is growing — but accuracy lags Key insight People are increasingly curious about AI. But curiosity doesn’t always mean confidence. Our research shows that frustrations with AI remain, even as customers turn to it more often. Top issues… Continue reading AI & Search – Part 4 – Trust in AI is growing, but accuracy lags
Continuing with the current series Welcome to Part 3 in this AI & Search series – No single platform owns the customer journey anymore Across all six search archetypes, there’s still a main theme: no single platform owns the customer journey anymore. Searchers tend to go back and forth between AI tools, Google, TikTok, and review sites,… Continue reading AI & Search – Part 3 – Search is fragmented
Continuing with the current series Welcome to Part 2 in this AI & Search series – Your customers all search differently. Your strategy should acknowledge that. Key insight There’s no such thing as an “average” AI searcher. Research uncovered six archetypes who search in different ways — and expect brands to meet them where they are. They… Continue reading AI & Search – Part 2 – Your Customers Search Differently
Key insight AI is no longer experimental. For many people, it’s their first stop for questions, research, and recommendations. And research proves it: 75% of people use AI tools more than they did a year ago, and nearly half use AI search daily or more. At the same time, traditional search volume is on the… Continue reading AI & Search – Part 1 – AI Search Has Gone Mainstream
Being on social media isn’t the same as being on the right social media platform. If your brand is investing time and budget into channels where your current—and future—customers aren’t, then you’re not just missing opportunities… you’re potentially wasting valuable resources. It’s Not About Being Everywhere—It’s About Being Where It Counts Every platform speaks to… Continue reading Is Your Business on the Right Social Media Channels?
Companies absolutely still need a specialized digital marketing agency — not merely rely on their own usage of AI, and equally not rely on a traditional marketing agency with access to AI tools — to thrive in today’s AI‑powered landscape. Here’s why: Deep Expertise in Digital Channels & AI Tools AI‑Infused Personalization at Scale Automation, Reporting… Continue reading You Have AI, You Still Need A Digital Agency
