Question 1

What is the difference between 3G's and MHO?

Accepted Answer

3G's is the agency arm — handling branding, design, digital marketing, websites, social media, DigiCards, community platforms, and intranet/extranet development. MHO (Marketing Head Outsource) is the strategy and management consultancy arm — providing audit, strategy, implementation direction, impact measurement, and ongoing marketing management. They can operate separately, together, or alongside your existing providers.

Question 2

What is Marketing Head Outsource (MHO)?

Accepted Answer

MHO is an outsourced in-house marketing solution suited to mid-sized to large businesses that cannot justify full-time senior marketing resources at strategic, management, and implementation levels. MHO can operate as a consultancy, an agency, or as an embedded outsourced marketing head — covering marketing audit, strategy, implementation direction, impact measurement, and team management.

Question 3

How long has 3G's been operating?

Accepted Answer

3G's was formally founded in 2007, but all principals have been in marketing, branding, business management, and digital/online communication since the mid-1990s. Working relationships with some clients date back to 2002.

Question 4

What types of clients does 3G's work with?

Accepted Answer

3G's and MHO have worked with multinationals, JSE-listed companies, government agencies (including National Lottery South Africa and Gautrain), SMMEs, and one-person operations. Sectors include mining, financial services, insurance, real estate, public transport, energy, retail, healthcare, technology, media, and the public sector.

Question 5

What is a DigiCard?

Accepted Answer

A DigiCard is an interactive digital business card that functions as a business card, company profile, CRM, ad display, contact form, and sales page — all on one screen shareable via WhatsApp or QR code. No app download is required. It works as a mini-website or as a lightweight extract of a larger site.

Question 6

Does 3G's build intranets and extranets?

Accepted Answer

Yes. 3G's designs, develops, and maintains custom intranets and extranets including search engines, user profiles, blogs, mobile apps with notifications, and events planning. MHO handles the related consulting, measurement, and analysis.

Question 7

Does 3G's work with community platforms?

Accepted Answer

Yes. 3G's designs and builds eCommerce-enabled online community platforms for unified interest groups. In partnership with BrandInteGr8, these platforms can also include third-party advertising income streams targeted to the community's specific interests.

Day: September 19, 2022

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