Why DigiCards Are Worth The Consideration – Part 3 – It is Brand Compliant

Right, so we are back with the third post on DigiCards. Missed the previous posts? No problem. Access them here: https://buff.ly/3ba0Buq Brand Compliance. This is such a diverse topic, but we will endeavour to cover at least some of the pertinent points. Kicking off, some brand quotes to help put things in perspective: •A brand… Continue reading Why DigiCards Are Worth The Consideration – Part 3 – It is Brand Compliant

Why DigiCards Are Worth The Consideration – Part 2 – You Should Have One

Right, so we are back with the second post on DigiCards. Missed the Part 1 post? No problem. Access it here  In the Part 1 post one of the first points raised (in fact the first point) was : DigiCard. You should have one!……..Really? So let’s unpack why you should have one. “If you have a great… Continue reading Why DigiCards Are Worth The Consideration – Part 2 – You Should Have One

Why DigiCards Are Worth The Consideration – Part 1 – What Is It

DigiCard. You should have one!……..Really? It dovetails so well with existing branded collateral!……….How? It can make a digital presence more affordable!…….Okay? How? It is so cost effective!………Nice! I might want two in that case. But how? It is an auto-updating brochure in your client and potential client’s pocket!…..Really? Okay? How? Spotlight certain offerings for a… Continue reading Why DigiCards Are Worth The Consideration – Part 1 – What Is It

Online Marketing – Creating Unicorns – Part 5

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 5 – Strategy 3 Forget everything you know about conversion rate optimization Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale – too often, we get super excited about early leads, but they tend to… Continue reading Online Marketing – Creating Unicorns – Part 5

Online Marketing – Creating Unicorns – Part 3

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 3 – Strategy 1 Aim for super-high organic click-through rates Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, you’ve got to raise your click-through rates and other engagement factors. Here’s… Continue reading Online Marketing – Creating Unicorns – Part 3

Online Marketing – Creating Unicorns – Part 4

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 4 – Strategy 2 Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google… Continue reading Online Marketing – Creating Unicorns – Part 4

Online Marketing – Creating Unicorns – Part 2

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 2 – The Infographic Sourced and adapted from : WordStream Need assistance with your marketing? Planning, focus, implementation, measurement? Creating your Unicorn Visit our web site and Facebook to learn more about our offering, to contact us to see how we… Continue reading Online Marketing – Creating Unicorns – Part 2

Online Marketing – Creating Unicorns – Part 1

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Creating Unicorns – Part 1 – The 10 Best Online Marketing Strategies to Make You a Unicorn What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are… Continue reading Online Marketing – Creating Unicorns – Part 1

Online Marketing – Strategic & Tactical Advice – Part 14

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 14 – A Quick Note on Mobile Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile… Continue reading Online Marketing – Strategic & Tactical Advice – Part 14

Online Marketing – Strategic & Tactical Advice – Part 13

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain Online Marketing – Strategic & Tactical Advice – Part 13 – Launch Your Social Strategy Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get… Continue reading Online Marketing – Strategic & Tactical Advice – Part 13