Considering employing a digital marketing agency, or possibly want to make yourself aware of what is involved? Based on experience gained since the mid 1990’s, this series will shed some light to aid your decision (be it outsource vs. in-house, remain with your current supplier, or highlight considerations as to why you may want to move, review potential agencies, how to measure, and how to decide).
Welcome to Part 5 in this series – Digital Marketing Implementation
Picking up from part 4 and all other articles related to this series that you can access on our blog, we continue with the drill down picking up with a more detailed look at a digital marketing implementation as part of enabling successful, measurable and sustainable digital marketing.
So what should be considered when looking at implementing your digital marketing?
At a high level it should incorporate
- Implementing the digital marketing strategy via actionable tactical activities across the relevant digital channels:
- As uniquely guided by your business requirement
- According to repeatable tested and proven processes
- Leveraging unique characteristics of digital channels whilst remaining business relevant
- That delivers on the mandate in the areas of awareness and/or sales and/or brand equity and/or servicing/fulfilmentThat is measurable, measured, reported, appropriately interpreted, and correctly
- Appropriately connecting, enabling and leveraging the various spheres of your business according to your business strategy, capabilities, capacity, constraints and culture
So how does this actualize?
The vast majority of the above initiatives, or application thereof, can vary so significantly from industry-to-industry and even from within business-to-business within a given industry, and then even have similarities between similar businesses in vastly different industries.
So what can we state rather definitively that is common enough that it is worth listing.
- Know to which aspects of business you are going to apply digital marketing to
- Brand awareness
- Marketing
- Recruitment (staff, business partners, suppliers)
- Sales
- Solution fulfilment
- Then to what extent of the selected aspects
- All aspects
- Inbound
- Outbound
- Only certain areas or functions of the above (one or some combination/permutation)
- Channel selection
- Selecting the relevant channels in terms of your industry, your organization, your target market and the natural alignment of each channel to purpose
- Committing to selected channels and not risking flip-flopping between channels, nor even to a specific channel over time, and the potential damage it can do to your efforts
- Process and Tools
- Enlisting repeatable, tested, and proven processes
- Seeking and Identifying appropriate tools
- Identifying relevant internal champions as/if needed
- Integration as/if necessary into existing systems and work procedures
- Understand the undertaking in terms of
- Servicing the selected aspects on the selected channels
- Manpower requirements and where it is allocated
- Internal only
- Internal and external combination
- Almost exclusively external
- External resource “on-site”
- Financial commitment
- Quantum
- Spread over different aspects
- Value proposition of each
Once again, there is quite a bit here, that if done correctly, leverages a lot of defined, intentional, effective, measurable and repeatable / scalable digital marketing success.
In terms of your organizations digital marketing:
- Q&A
- Is the above in place for your business success, as provided for internally and/or via an external supplier?
- If not, what are the risks to your business?
- If so, whether partially or in totality, what opportunities are there to sustain your business? And grow your business ?
- Is the above in place for your business success, as provided for internally and/or via an external supplier?
- Implementation partners are in place, but is there strategic direction?
- If not, how will the component parts collectively pursue and deliver on what is required by your business?
- If so, who owns and who manages the strategy? Where does the understanding sit?
We are honest and transparent as to why we have put out this article. Yes it should be an asset to the industry and customers of our industry, but we also need to do business for many of the same reasons you do. So here is our ask.
Seeking a digital marketing agency, a traditional marketing agency, an integrated agency or a service provider that can co-ordinate multiple suppliers (in-house and/or outsourced)? Why you should consider 3G’s Branding Consulting Digital and Marketing Head Outsource
- All founders have been in marketing, branding, business management and digital online communication since the mid 1990’s
- Principals daily hands-on involvement
- Qualifications include
- BComm. Marketing
- Design Diplomas
- Program in eCommerce
- BTech Multimedia
- IT Specific Project Management (Levels 1 -3)
- Technology Qualifications
- Clients have included amongst others:
- B2B
- B2C
- Multi-Nationals
- JSE listed companies
- Government agencies
- National Lottery South Africa
- Gautrain
- Small Medium and Micro Enterprises (SMME)
- One-man operations
- Volunteer only operations
We As An Agency
- Are a specialist communication agency offering a complete consulting, design, implementation and management solution
- Have an experienced multi-faceted specialist team
- Leverage our organisational learnings to date
- Have substantial experience collaborating with third party vendors
- Have our proven processes and procedures
- Limit the risk of time, money, and client reputation
- Maximize synergies
- Leverage service and cost efficiencies
- Retain a high level of creativity, professionalism and quality outputs
- Have undertaken standalone projects as well as multifaceted projects that may or may not integrate to third party vendors offerings
- Have aided clients with operational improvements and increased productivity.
- Are grateful to our clients, some of whom are still with as from the very beginning
- Have working relationships with of our clients, within the context of what 3G’s and MHO provides, going back to 2002.
We received the following accolade from yet another satisfied client (extract of email from Paul Pretorius of 2Know reproduced with permission)
Jy was eenvoudig briljant vanoggend. Dankie daarvoor. Sien uit na die volgende sessie. Translation : You were simply brilliant this morning. Thank you. Looking forward to the next session.
Access further testimonials
Well, that was Part 5. Access the balance of articles in this series as well as other series’ via our blog. You are welcome to access our other posts. Likewise you are welcome to reach out to us should you want to engage directly with us on this.
And…….. Expect more from your communication
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