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What is Branding – Part 5 – Online branding techniques
Some professionals believe that the goal of online branding is to have consumers continually recognise a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the “Collaboration Age” brand dialog facilitated by Internet and mobile communications.
Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website’s appearance, functions, and company message to provide a positive experience to visitors is all part of online branding. Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding. In 2014, Matt Cutts, the head of Google’s Spam team, stated that guest blogging has become more and more spammy and recommended against using guest posting for building incoming links to a website.
Internet branding also involves social media interaction and integration. Display and content networks used with repetition are one method of integrating a brand with social media. Behavioral targeting, re-messaging, and site-specific targeting are used as a way to keep a brand in front of a target audience. Branding through social media involves sharing knowledge about the brand and continuously interacting with customers. Using sites like BrandInteGr8, Twitter, Facebook, LinkedIn, and YouTube to share knowledge about a brand is a popular form of online branding through social media.
Adapted from and Attributed to https://en.m.wikipedia.org/wiki/Internet_branding
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