The way people find information is changing
For more than two decades, websites have largely worked the same way. Visitors arrive on a website and are expected to:
- Navigate menus
- Search for information
- Read pages
- Download brochures
- Complete contact forms
The responsibility has always been on the visitor to find what they need. But Artificial Intelligence is rapidly changing that behaviour. Increasingly, people no longer want to search. They want to ask. Instead of clicking through multiple pages looking for answers, they simply want to type:
- “Can you help me market my business?”
- “Do I need SEO or Google Ads?”
- “What’s the difference between a website and a marketing strategy?”
- “Can AI help my business generate more leads?”
The expectation is shifting from search to conversation. And businesses that adapt to this shift are likely to create better customer experiences, generate more qualified leads and gain deeper insights into what their customers actually want to know.
The Rise of Conversational Business
The success of tools like ChatGPT has changed user expectations. People have become accustomed to asking questions naturally and receiving immediate, relevant responses.
This behavioural shift is beginning to impact:
- Customer service
- Sales processes
- Website design
- Marketing communications
- Information discovery
Instead of forcing visitors to navigate a website’s structure, AI can allow visitors to interact with a business in a far more intuitive way. Imagine visiting a website and simply asking:
- “What marketing services would be most appropriate for my business?”; or
- “I have a limited budget. Where should I start?”
The answer becomes immediate. The experience becomes personal. The journey becomes easier.
Putting AI to the Test Ourselves
At 3G’s and MHO, we believe in testing, learning and validating before recommending solutions to our clients. That is why we have decided to implement an AI-powered website assistant on our own website.
Meet Gus.
Gus will be our AI-powered Marketing Guide.
Built using information from our website, service information, marketing resources and approved company content, Gus will be able to answer questions about:
- Marketing Strategy
- Marketing Head Outsource (MHO)
- Branding
- Websites
- SEO
- Social Media
- AI Marketing Integration
- Lead Generation
- Marketing Audits
- Business Growth
Most importantly, Gus will not simply answer questions. He will help guide visitors toward the most appropriate solution and, where appropriate, connect them with the right person within our team.
Why This Matters For Businesses
The reality is that many businesses lose potential customers because visitors cannot quickly find the information they need.
An AI-powered conversational assistant can help:
- Improve customer experience
- Reduce frustration
- Increase lead generation
- Improve enquiry quality
- Provide after-hours engagement
- Support multiple languages
- Surface hidden opportunities
And contrary to popular belief, modern AI assistants are no longer reserved for large enterprises with large budgets.
Coming Soon
Over the coming weeks we will be documenting our own implementation journey. We’ll share:
- How difficult (or easy) implementation was
- What content was required
- How much time it took
- What visitors ask Gus
- What we learn
- What results we achieve
Most importantly, we’ll share whether the investment is worth it for businesses of different sizes.
Stay tuned.
Gus is coming.
And we’re looking forward to seeing what happens when a website starts talking back.
Access other series’ via our blog, as well as the balance of articles and posts access 3G’s other posts. Likewise you are welcome to reach out to us should you want to engage directly with us on this.
And…….. Expect more from your communication
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