Considering building, or re-building, your business website, or possibly want to make yourself aware of what is involved?
Reference
- How Traditional & Digital Marketing Agency Skills Help Business Profit series available on our blog
- Continuing with the current series
- Part 1 – Introduction
- Part 2 – Business Model & Industry Analysis
- Part 3 – Bounce Rate (slightly out of sequence, but addressed in the article)
- Part 4 – Market Dynamics
- Part 5 – Objectives
- Part 6 – Areas of Application
- Part 7 – Website Audit
- Part 8 – Website Strategy
- Part 9 – Selecting a Development Partner
- Part 10 – Implementation
Resuming with Part 11 – Site Management
Managing a website involves a combination of technical and non-technical tasks, and a well-structured approach is crucial for efficiency and effectiveness. Below is a guide to help establish a clear structure for managing website updates, content updates, technical maintenance, security monitoring, and ongoing improvements.
Keep in mind, depending on the size and nature of your website, as well as the competencies of your internal team and/or development partner, several (possibly all) of these functions can be performed by one or a few individuals, though care needs to be applied when considering these options (see Part 9 Selecting a Development Partner)
1. Roles and Responsibilities:
A. Content Management:
- Content Editor/Creator:
- Responsible for creating and updating textual, visual, and multimedia content.
- Ensures content aligns with the organisation and website’s goals and target audience.
- Content Reviewer/Approver:
- Reviews content for accuracy, relevance, and adherence to brand guidelines.
- Approves content before it goes live.
B. Technical Maintenance:
- Web Developer:
- Handles technical aspects, such as coding, scripting, and backend development.
- Implements new features and functionalities.
- Web Designer:
- Focuses on the website’s visual elements and user interface (UI) design.
- Ensures a consistent and appealing design.
- System Administrator:
- Manages server configurations, database maintenance, and server-side updates.
- Monitors website performance.
C. Security Monitoring:
- Security Officer:
- Monitors and analyzes security logs.
- Implements and updates security measures, including firewalls and encryption.
- Incident Responder:
- Responds to security incidents, conducts investigations, and implements corrective actions.
D. Ongoing Improvements:
- SEO Specialist:
- Optimizes content for search engines and implements SEO strategies.
- Monitors website traffic and provides insights for improvement.
- Analytics Manager:
- Analyzes website performance metrics using tools like Google Analytics.
- Provides reports and recommendations for improvements.
2. Content Management System (CMS):
A. Training:
- Ensure relevant team members are trained in using the CMS.
- Provide documentation for common tasks and troubleshooting.
B. Permissions:
- Assign user roles within the CMS to match responsibilities.
- Limit access to sensitive areas based on roles (e.g., content editors might not have access to server settings).
C. Version Control:
- Implement version control for website changes.
- Track and document changes made by team members.
3. Communication and Collaboration:
A. Regular Meetings:
- Conduct regular meetings to discuss ongoing tasks, challenges, and upcoming projects.
- Foster collaboration between technical and non-technical teams.
B. Collaboration Tools:
- Use project management and communication tools for seamless collaboration (e.g., Slack, Trello, or Asana).
4. Continuous Monitoring:
A. Website Monitoring:
- Implement tools to monitor website performance and uptime.
- Set up alerts for any anomalies or downtime.
B. Security Audits:
- Conduct periodic security audits to identify vulnerabilities.
- Regularly update security protocols based on emerging threats.
5. Documentation:
A. Procedures:
- Document procedures for routine tasks, updates, and issue resolution.
- Maintain an updated knowledge base.
B. Emergency Response Plan:
- Develop a clear plan for handling emergencies, such as security breaches or website downtime.
By establishing a structured approach to website management, you ensure that responsibilities are clear, tasks are efficiently executed, and the website remains secure and up-to-date. Regularly reassess and adjust roles and processes based on the evolving needs of the website and your organization.
How does your business move forward from here?
- Q&A
- Is the above in place for your business success, as provided for internally and/or via external implementation partners?
- If not, what are the risks to your business?
- If so, whether partially or in totality, what opportunities are there to sustain your business? And grow your business ?
- Implementation partners are in place, but is there strategic direction?
- If not, how will the component parts collectively pursue and deliver on what is required by your business?
- If so, who owns and who manages the strategy? Where does the understanding sit?
- Is the above in place for your business success, as provided for internally and/or via external implementation partners?
We are honest and transparent as to why we have put out this article. Yes it should be an asset to the industry and customers of our industry, but we also need to do business for many of the same reasons you do. So here is our ask.
Seeking a web development company, a social media company, a digital marketing agency, a traditional marketing agency, an integrated agency or a service provider that can co-ordinate multiple suppliers (in-house and/or outsourced)?
Why you should consider 3G’s Branding Consulting Digital and Marketing Head Outsource
- All founders have been in marketing, branding, business management and digital online communication since the mid 1990’s
- Principals daily hands-on involvement
- Qualifications include
- BComm. Marketing
- Design Diplomas
- Program in eCommerce
- BTech Multimedia
- IT Specific Project Management (Levels 1 -3)
- Technology Qualifications
- Clients have included amongst others:
- B2B
- B2C
- Multi-Nationals
- JSE listed companies
- Government agencies
- National Lottery South Africa
- Gautrain
- Small Medium and Micro Enterprises (SMME)
- One-man operations
- Volunteer only operations
We As An Agency
- Are a specialist communication agency offering a complete consulting, design, implementation and management solution
- Have an experienced multi-faceted specialist team
- Leverage our organisational learnings to date
- Have substantial experience collaborating with third party vendors
- Have our proven processes and procedures
- Limit the risk of time, money, and client reputation
- Maximize synergies
- Leverage service and cost efficiencies
- Retain a high level of creativity, professionalism and quality outputs
- Have undertaken standalone projects as well as multifaceted projects that may or may not integrate to third party vendors offerings
- Have aided clients with operational improvements and increased productivity
- Are grateful to our clients, some of whom are still with as from the very beginning
- Have working relationships with of our clients, within the context of what 3G’s and MHO provides, going back to 2002.
For a sample of accolades from satisfied clients and collaborators access testimonials
Well, that was Part 11. There will be more to follow.
Access other series’ via our blog, as well as the balance of articles and posts access 3G’s other posts. Likewise you are welcome to reach out to us should you want to engage directly with us on this.
And…….. Expect more from your communication
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