Branding, Marketing, Sales, Connect, Communicate, Convert, Retain.
Marketing – Part 2 – Understanding Marketing
Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
At its most basic, marketing seeks to match a company’s products and services to customers who want access to those products. The matching of product to customer ultimately ensures profitability.
[Important: Marketing refers to any activities undertaken by a company to promote the buying or selling of a service.]
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