Online Marketing – Strategic & Tactical Advice – Part 6

Branding, Marketing, Sales, Connect, Communicate, Convert, Retain

Online Marketing – Strategic & Tactical Advice – Part 6 – Get the Plumbing Right: Foundations of Conversion Optimization

Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers.

Sourced and adapted from : QuickSprout

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