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Online Marketing – Creating Unicorns – Part 4 – Strategy 2
Aim for super-high ad click-through rates
CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Here’s what you need to know about raising your ad CTR:
Tactics like Dynamic Keyword Insertion are boring and don’t create unicorn ads
Ads with the highest CTR focus on four key emotions: anger, disgust, affirmation, and fear
Bonus: High CTR ads usually have high conversion rates too!
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